
About Ursula
Born in Poland, raised in Munich, based in Milan and true European at heart. I love using my multicultural background and languages in daily interactions across borders.
With a Master’s in Luxury Management, I’ve worked in the luxury sector since 2007. Spending 13 years in Versilia, a renowned yachting hub, helped me forge a deep respect for the art of yacht design and build lasting relationships in the industry. My previous role as a Marketing Manager at shipyards allowed me to gain an insider’s perspective on what it takes to meet the needs of clients, designers, and media.
Since 2019, I’ve been bringing this expertise to my role as PR Manager at Sand People, focusing on media relations and crafting strategic communication plans to help shipyards, designers and suppliers share their unique stories with the world.
Passionate about the yachting industry, I’m excited to keep navigating new connections and celebrating the creativity and innovation that make this sector truly exceptional.












