About Sand People

We do traditional and digital PR across the globe since 2006: yachting, lifestyle, design and finance media.

Our main key asset is the radical PR organization plans: no compromise in maintaining the fastest reaction and follow up on any media requests; very strong relationships with all editors; a global approach with constant PR ability levels across all geographic areas, no matter to the time zone. Obsession with precision over all else works.

With Sand People becomes a real experience – reaching both – media and client target public easily and directly. Communications strategies, offline-online media relations and digital PR are the primary tools used to turn client’s communication into a tangible brand experience.

Traditional off-line media relations

Media relations off line with national and international press in print, radio and TV. Yachting, lifestyle&luxury, finance, design markets specifically.

Press Clipping

Two staff work primarily with media tracking and press clipping production. We report on all articles (online, print, TV & radio) with a monthly/weekly press clipping basis.

Media Buying Service

We work on client behalf to:
– Manage client yearly (or periodical) advertising budget in order to deal with and place direct investments.
-Buy promotional spaces directly as Sand People
-Deal with all administrative aspects
-Manage the calendar of advertising deadlines
-Manage the traffic of various artworks and their related resizing
-Issue regular reports eliminating the hassle of protracted and annoying deal negotiations.

Press event organization

Corporate and project presentations of press conferences, interviews, press trips and media hosting for journalists, bloggers, influencers and social media.

On-line media relations

Sand People as a landmark in providing digital consultancy in the global Yachting & Luxury markets, providing tailor-made solutions to all business customers’ needs:
– Web analysis and monitoring, specifically directed towards the social networking and blogging/influencers environments;
– Strategies to improve on-line communications and mobile positioning analysis;
– Frontline digital media relations.

Social networks and influencers relations

Sand People is developing impressive actions with digital PR services and social networks actions with in-house resources.
On-line media relations in Europe and viral actions worldwide since 2010.

People of Sand

With the current international team, the work flow runs through expert marine industry editor-in-chief and writers, producing all the media communication tools for the team of extremely experienced client dedicated PR professionals. The PR accounts handle all the front-end media relations. Another PR account is based in Moscow for Russian and Eastern European media relations.

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ALEXANDER RAZINKOV
PR Russia

ALEXANDER RAZINKOV

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ALICE PANICCIA
PR Agent

ALICE PANICCIA

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Gianluca Poerio
Founder

GIANLUCA POERIO

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BENEDETTA SADDI
Media Tracking

BENEDETTA SADDI

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ALESSANDRO DE ANGELIS
Editor-in-chief

ALESSANDRO DE ANGELIS

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ELISA CORTI
PR Agent

ELISA CORTI

Contributors

URSULA BRZOSKA
She grew up in Munich and studied between London, New York and Viareggio where she started her professional career. With now more then 11 years of experience, in the luxury markets of yacht, private jet and F&B Communications and MKT – Ursula is now bringing her know-how to the table with a focus on PR and media buying new Sand People division.

ESTHER BARNEY
International contributor with writings featured in The Superyacht Report; Yachts International; The Superyacht Owner; The Crew Report; Bespoke Magazine; Stimulus Respond, Ocean Magazine Australia.

ADRIANA ZAMBON
Since the beginning – she is the Rome based Sand People contributor – focused on Italian financial and lifestyle media relations.

Customers

In the past

Partners