I was born in London to a British mother and an Italian father and spent my early years in a multicultural environment that naturally shaped my approach to communication. This blend of cultures sparked my passion for public relations, where understanding different perspectives is essential.
Since joining Sand People, I’ve specialized in developing tailored PR strategies for clients in the yachting, lifestyle, and design sectors. I manage media buying and advertising budgets, oversee campaign planning and coordinate communications to ensure a consistent, high-impact media presence.
By combining traditional and digital PR tools, I help clients enhance visibility, streamline media negotiations, and build strong, lasting relationships with key outlets and influencers.