I was born and raised by a lake, and water has always been my element. The world of yachting was naturally destined to be my world.
Since 2012, I have been part of the Sand People team, where I manage PR front office activities. I oversee communication strategies for each client in my portfolio, ranging from motor yachts to sailing yachts, collaborating on the creation of press releases that we distribute to media outlets worldwide.
I also guide my clients through key milestones, such as product launches, sea trials, and participation in major boat shows. My deep knowledge of the yachting industry, combined with long-standing relationships with publishers, allows me to provide valuable insights and propose new opportunities. These skills are at the core of my daily work.