The process begins with analyzing the client’s needs to create a customized communication plan focused on achieving maximum global exposure, not only in yachting media but also in lifestyle press.

With our team, the workflow starts with content creation by expert editors specializing in the yachting market, all of whom are native English speakers. They produce content for a team of five extremely experienced, client-dedicated PR professionals who handle front-end media relations.

We provide each client with a free log-in area on our website, granting access to all official press materials.

Since October 2016 we have also an in-house digital PR specifically for the social networks of some clients.

2 staff work primarily with daily media monitoring and press clipping production.

Our editor-in-chief creates and optimizes press kits to make them easily accessible for journalists worldwide, both for print and digital use.