About Sand People

We do traditional and digital PR across the globe since 2006: yachting, lifestyle, design and finance media.

Our main key asset is the radical PR organization plans: no compromise in maintaining the fastest reaction and follow up on any media requests; very strong relationships with all editors; a global approach with constant PR ability levels across all geographic areas, no matter to the time zone. Obsession with precision over all else works.

With Sand People becomes a real experience – reaching both – media and client target public easily and directly. Communications strategies, offline-online media relations and digital PR are the primary tools used to turn client’s communication into a tangible brand experience.

Traditional off-line media relations

Media relations off line with national and international press in print, radio and TV. Yachting, lifestyle&luxury, finance, design markets specifically.

Media Monitoring And Press Clipping

Two staff work primarily with media tracking and press clipping production. We report on all articles (online, print, TV & radio) with a monthly/weekly press clipping basis.

Media Buying Service

We work on client behalf to:
– Manage client yearly (or periodical) advertising budget in order to deal with and place direct investments.
-Buy promotional spaces directly as Sand People
-Deal with all administrative aspects
-Manage the calendar of advertising deadlines
-Manage the traffic of various artworks and their related resizing
-Issue regular reports eliminating the hassle of protracted and annoying deal negotiations.

Press event organization

Digital and on-site corporate and product media presentations. Traditional interviews, press trips and media hosting set-up for journalists, bloggers, influencers.

On-line media relations

Sand People as a landmark in providing digital consultancy in the global Yachting & Luxury markets, providing tailor-made solutions to all business customers’ needs:
– Web analysis and monitoring, specifically directed towards the social networking and blogging/influencers environments;
– Strategies to improve on-line communications and mobile positioning analysis;
– Frontline digital media relations.

Social networks and influencers relations

Sand People is developing impressive actions with digital PR services and social networks actions with in-house resources.
On-line media relations and viral actions worldwide since 2010.

People of Sand

Founded by Gianluca Poerio – Sand People counts on an international team, with a work flow that runs through expert marine industry editor-in-chief and writers, producing all the media communication tools for the team of extremely experienced client dedicated PR professionals. The PR accounts handle all the front-end media relations while the media monitoring task-force is daily tracking all print and digital yachting and general media.