About Us
We have been doing traditional
and digital PR across the globe
since 2006: yachting, lifestyle,
design and finance media.
Our key assets are the radical PR organization plans: no compromise in maintaining the fastest reaction and follow up on any media requests; very strong relationships with all editors; a global approach with constant PR ability levels across all geographic areas, no matter what the time zone.
Precision is our obsession.
Reaching both media and client target public easily and directly becomes a real experience with Sand People. Communications strategies, offline-online media relations and digital PR are the primary tools used to turn clients’ communication into a tangible brand experience.
(how it works)
What We Do
TRADITIONAL OFF-LINE MEDIA RELATIONS

Off-line media relations with national and international press in print, radio and TV. Specifically yachting, lifestyle&luxury, travels, business, and design markets.
We want to be the fastest with media reply and follow-ups, so for each client we offer a free log-in area on our website, where all official press materials are available 24/7/365. A unique service since the 2013.
ON-LINE MEDIA RELATIONS

Sand People stands out as a pioneering force in delivering bespoke digital consultancy services within the esteemed Yachting & Luxury sectors. Our dedicated approach ensures tailored solutions crafted to meet the unique requirements of each business client:
- Comprehensive web analysis and monitoring
- Strategic initiatives to enhance online communications and optimizing mobile positioning
- Management of digital media relations, placing us at the forefront of industry engagement
MEDIA BUYING SERVICE

We work on our client's behalf to:
– Manage their advertising budget on a yearly (or periodical) basis in order to deal with and place direct investments
-Buy promotional spaces directly as Sand People
-Deal with all administrative aspects
-Manage the calendar of advertising deadlines
-Manage the traffic of various artworks and their related resizing
-Generate regular reports to streamline prolonged and vexatious negotiation processes
MEDIA MONITORING AND PRESS CLIPPING

Two staff members working primarily with media tracking and press clipping production. We report on all articles (online, print, TV & radio) on a monthly/weekly press clipping basis.
DIGITAL AND SOCIAL DEPARTMENT

- Social Media Strategy, defining tailored strategies for each client
-Content Creation & Copywriting
-Profile Management
-Scheduling & Publishing
-Community Management
-Analytics & Reporting
(workflow)
How We Do It
Analysis and Strategy
The process begins with analyzing the client’s needs to create a customized communication plan focused on achieving maximum global exposure, not only in yachting media but also in lifestyle press.
Front-End Workflow
With our team, the workflow starts with content creation by expert editors specializing in the yachting market, all of whom are native English speakers. They produce content for a team of five extremely experienced, client-dedicated PR professionals who handle front-end media relations.
Press Room and Digital PR
We provide each client with a free log-in area on our website, granting access to all official press materials.
Since October 2016 we have also an in-house digital PR specifically for the social networks of some clients.
Back-End Workflow
2 staff work primarily with daily media monitoring and press clipping production.
Our editor-in-chief creates and optimizes press kits to make them easily accessible for journalists worldwide, both for print and digital use.