George Sass

George began his marketing career at the age of 9 working in the darkroom of his Dad’s ad agency making photostats for retail clients. (He and his father still do not discuss the compensation plan.)

Years later his career path remained communications-focused with management experience on the ad agency side, client side, and within media. He was managing director of Catapult Creative Labs, responsible for client strategy and business development. He’s also worked as the Editor-in-Chief for the two primary boating magazines and then served as the Editorial Director for the Active Interest Media Marine Group.

When it comes to hiring people or forming partnerships, George is exceptionally lazy and gravitates to hiring the same group of talent over and over—and over. Who else will laugh at his jokes? The practice also follows his leadership style of hiring brilliant people he can learn from every day.