About Sand People

We do traditional and digital PR across the globe since 2006: yachting, lifestyle, design and finance media.

Our main key asset is the radical PR organization plans: no compromise in maintaining the fastest reaction and follow up on any media requests; very strong relationships with all editors; a global approach with constant PR ability levels across all geographic areas, no matter to the time zone. Obsession with precision over all else works.

With Sand People becomes a real experience – reaching both – media and client target public easily and directly. Communications strategies, offline-online media relations and digital PR are the primary tools used to turn client’s communication into a tangible brand experience.

Traditional off-line media relations

Media relations off line with national and international press in print, radio and TV. Yachting, lifestyle&luxury, finance, design press specifically.

Social network and blogger relations

Sand People is developing impressive actions with digital PR services and social networks actions with in-house resources. On-line media relations in Europe and viral actions worldwide since 2010.

Press Clipping

Two staff work primarily with media tracking and press clipping production. We report on all articles (online, print, TV & radio) with a monthly press clipping basis.

Press event organization

Corporate and project presentations of press conferences, interviews and press trips for journalists, bloggers and social media.

On-line media relations

Sand People as a landmark in providing digital consultancy in the global Yachting & Luxury markets, providing tailor-made solutions to all business customers’ needs:
– Web analysis and monitoring, specifically directed towards the social networking and blogging environments;
– Strategies to improve on-line communications and mobile positioning analysis;
– Online media relations;
– Viral web marketing and media relations

People of Sand

With the current international team, the work flow runs through expert marine industry editor-in-chief and writers, producing all the media communication tools for the team of extremely experienced client dedicated PR professionals. The PR accounts handle all the front-end media relations. Another PR account is based in Moscow for Russian and Eastern European media relations.

SAND_PEOPLE_COMMUNICATION_GIANLUCA_POERIO_09MAR2017_0056
ALEXANDER RAZINKOV
PR Russia

ALEXANDER RAZINKOV

SANDPEOPLECOMMUNICATION_POERIO_19MAG2017_0245
ALICE PANICCIA
PR Agent

ALICE PANICCIA

SAND_PEOPLE_COMMUNICATION_GIANLUCA_POERIO_09MAR2017_0231
Gianluca Poerio
Founder

GIANLUCA POERIO

SANDPEOPLECOMMUNICATION_POERIO_19MAG2017_0403
BENEDETTA SADDI
Media Tracking

BENEDETTA SADDI

SANDPEOPLECOMMUNICATION_POERIO_19MAG2017_0203
ALESSANDRO DE ANGELIS
Editor-in-chief

ALESSANDRO DE ANGELIS

SAND_PEOPLE_COMMUNICATION_GIANLUCA_POERIO_09MAR2017_0003
ELISA CORTI
PR Agent

ELISA CORTI

Contributors

ESTHER BARNEY
International contributor with writings featured in The Superyacht Report; Yachts International; The Superyacht Owner; The Crew Report; Bespoke Magazine; Stimulus Respond, Ocean Magazine Australia.

JAMES ROBINSON TAYLOR
The marine photographer – specialised in maritime translations – is an enthusiastic collaborator of the agency since 2010.

ADRIANA ZAMBON
Since the beginning – she is the Rome based Sand People contributor – focused on Italian financial and lifestyle media relations.

Customers

In the past